December 7, 2021


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South Africa Reopens as a MICE Destination

3 min read

Premier tourism locations such as South Africa are beginning to reopen as Meetings, Incentives, Conventions, and Exhibition (MICE) destinations as Africa reaches the end of 2021 and enters a post-COVID-19 phase. Cape Town, in particular, is ready to welcome business travelers back to its internationally recognized venues as one of the continent’s top MICE destinations. African Energy Week (AEW) 2021 in Cape Town is paving the path for the future of African events, with economies gradually reopening — fueled by continent-wide vaccination programs.

AEW 2021 is the first big pan-African event to be held on the continent since 2019, and it serves as a model for future events. AEW 2021 will set the tone for other African-hosted events, emphasizing that events may take place in Africa in 2021, thanks to its innovative event model and COVID-19 protective measures. On the 9th-12th of November, AEW 2021 will be held in Cape Town, a top MICE destination that hosts Africa’s leading conference venues. AEW 2021 will be essential not only for the economy, but also for defining the future of African events.

AEW 2021 will transform the way African events are organized, paving the way for platforms with a regional and international audience. AEW 2021 presents key chances for participation with its multi-venue event concept, allowing for bigger event attendance numbers than ever before while also guaranteeing that COVID-19 social distancing standards are met. The success of AEW 2021 will basically open the door for future events to take place after COVID-19, by proving how to stage an event during COVID-19. Rather than fleeing to international conference venues, AEW 2021 will emphasize its commitment to Africa by staging the event in Cape Town. Following that, a slew of events from a variety of industries are expected to take place, all thanks to AEW 2021’s success and potential.

“AEW 2021 is dedicated to Africa, and we will not abandon it at a moment when it most needs us.” This year, African energy events may and will take place, as AEW 2021 will demonstrate. AEW 2021 will set the standard for other large-scale events in Africa with its revolutionary event framework. “The event is groundbreaking, innovative, and imaginative, and it will pave the way for the future of African and global events as we know them,” Katie Briant, AEW 2021 Operations and Event Director, said.

Already, there have been a range of large-scale events already taking place and announced for 2021 in South Africa. Notably, Comic Con Cape Town – a multi-genre entertainment, comic and fan convention – took place on the 2nd of October through a series of pop-up activities. Additionally, the Intra-African Trade Fair 2021 is taking place in Durban on the 15-21 November, hosting over 5,000 conference participants from all over Africa. South Africa will welcome delegates from all over the world and across multiple sectors in 2021 and beyond. These two events, driven by the opportunities created by AEW 2021, further emphasize that Africa is ready and capable to host events.

The AEC’s annual conference, exhibition, and networking event, AEW 2021, is co-hosted by the Department of Mineral Resources and Energy (DMRE) of South Africa. AEW 2021 brings together African energy players, investors, and international partners to showcase Africa as a destination for energy investments and to accelerate industry growth and development.

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